Systems Engineering Studio
Engineering systems that connect software, hardware, and AI.
We design and build custom business systems, automation platforms, CRM solutions, and intelligent integrations that help organizations operate efficiently and scale with confidence.
10+
Years Engineering Experience
30+
Countries Served
CRM · AI
Automation · AI · Hardware
B2B
Enterprise & Industrial
What we build
A systems engineering studio focused on real-world operational problems.
CRM & ERP Systems
Custom CRM/ERP platforms tailored to real business workflows — not generic templates.
Business Automation
Workflow engines, event-based systems, and custom backend logic that removes manual work.
System Integrations
Connecting business tools and platforms through APIs for seamless data flow.
Communication Systems
VoIP integration, call tracking, and communication workflows connected to CRM.
AI Systems
AI-assisted workflows for classification, decision support, and document processing.
Industrial & Hardware
Embedded systems, IoT, robotics integration, and industrial automation pipelines.
Why novaralab
Built for real operational systems.
Senior engineering team only
Every project engineered by specialists with deep domain knowledge.
No template-based solutions
Designed from first principles to fit your actual workflows.
Long-term maintainable systems
Full documentation, clean architecture, ongoing support.
Cross-domain expertise
Software, hardware, and AI in every engagement.
Selected work
What we have built.
project photo
MANUFACTURING
ERP + Industrial Automation Integration
Connected ERP systems with production-line automation to improve scheduling and quality tracking.
ERPRobotics
project photo
FINANCIAL SERVICES
CRM + Communication System Integration
Unified CRM with VoIP and communication tracking to improve customer response workflows.
Custom CRMVoIP
Core team
Engineering-led from the start.
MR
Mozhan Rostami Tehrani
Operations & Innovation Manager
4+ years building and scaling startup-acceleration programs. Robotics education leader since 2013.
SM
Sara Mohammadi
AI Engineer & CRM Developer
Enterprise CRM platforms, AI-powered recognition systems, industrial IoT, and robotics coaching.
Thought leadership
Engineering perspectives for operations leaders.
Get in touch
Let's talk about what you're building.
We work with a small number of clients at a time. Reach out directly and we'll respond within one business day.
Tehran, Iran · Available for global remote engagements